Fantasy.
Fantasy films are usually aimed at a younger teenage audience so are often given a 12A rating. Fantasy films are based on the idea of something that isn't real or some sort of myth, although fantasy films can be split into two catagories: the first one being shown above which seems to be a more popular one recently and it is still a fantasy film but it's set in our world with just a fantasy element, for example Twilight which is extremely popular is based on a normal girl falling in love with a vampire and these sorts of storylines seem to be quite successful because the audience can believe it that little bit more but still has an interesting fantasy twist. And the same with the hunger games, it's a film which uses real people and just has the fantasy elements, both of these examples are based on book series which is a common thing in fantasy films but not always the case, depending on the type of film impacts on different things so because vampires are seen as dark, some low key lighting is used and also everything seems a little bit more dull.
The other type of fantasy film is where it's based in a complete fantasy world, the example I have used is Avatar. although this does have some sort of human element it is based on the fantasy world and this film has had massive successful which is difficult because you have to get the fantasy world just right and make the audience believe and want to be involved. These types of films involve a lot of special effects and rely on new technologies such as CGI, so unless you have a massive budget to work with then it's very difficult for someone to make and also make the audience believe. Again these usually have a rating of about a 12A but can appeal to wide audiences because of families wanting to see films like these.
Thriller.
Thriller films are usually rated at a 15/18 and their target audience is usually that of teenagers and young adults, attracting both genders usually. Thrillers can be seperated into different types such as crime thrillers, psychological thrillers etc, but all work on the same concept and use the same features, which are usually creating suspense and tension for the audience and involving unexpected twists within the film, thrillers are often cast into a catagory of 'films that make you think' because they usually have a strong storyline that you need to follow carefully from beginning to end which is a feature both of the examples above have. Thrillers are based on mostly 'real-life' situations or happenings although some thrillers do include some fantasy elements such as The Box above which has all sorts of twists in the film. But the main aim of a thriller to create suspense and tension for the audience, it does have some scare aspect for example scenes that can make the audience jump although the soul purpose isn't to just scare the audience. The tend to use a lot of low key lighting and dark colours to get the gloomy atmosphere across and also another popular colour to use is red, because it can symbolise many things like passion, danger and blood all of which could potentially feature in the film.
Horror.
Horror's are rated at a 15/18 depending on how extreme the content is, their target audience is teenagers and young adults. Horror's are usually quite grusome and bloody so they have to have the higher rating , but they appeal to younger adult/teenage audiences because they use gimmicks such as prom night which is something everybody knows so they are interested in watching it, and a lot of horror films continue and make more in the series such as SAW above which is massive franchise and each film attracts the auidence again because they want to see what gory things are happening in this film and if it's as grusome as the last. Another thing that horror films work with is word of mouth for example people saying how scary the film is which intrigues others to go and watch it, so they try to use suggestive gory images in their campaign to hint at the sort of things to be expected. They use a lot of low key lighting and emphasised sound effects such as footsteps and heavy breathing to create the suspense and scary atmosphere for the audience.
Romance.
Romance films are often rated at a 12A to attract the young female teenage audience and also women in general. Romance films often follow the relationship between two people, and how is blossoms although more often than not they have some sort of obstacle, a common one used is the love is frowned upon or forbidden. Something that has been used in the past is the use of a historical event and a love story has been added to it, an example used above is Titanic which is obviously based on the famous titanic ship sinking but the love story adds to it which makes it easier for people to buy into. A lot of bright colours and high-key lighting are used to create the blissful surroundings and the love although they sometimes make it a little bit darker if the want to represent the struggles in the relationship. More romance hybrids are coming out now for example, romcoms which are romantic comedys and fantasy's often involve a romance story because it makes the story more interesting by adding an extra story aspect.
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