Audience Theories.
The Hypodermic Theory.
A film sends an intended message through the film and the audience directly receive and accept that message.
Cultivation Theory.
The more time people spend 'living' in the TV world i.e. watching TV, the more programs they watch, the more enthralled they become and believe the social reality portrayed.
Desensitation.
The audience has watched so many of a particular genre i.e. horror/thriller, then they become immune to the content.
Modelling or Copycat Theory.
When the audience blames the actions seen in a film or video game, for their actions in the real world.
Uses and Gratifications Theory.
The audience take out the messages they need and reject the information they don't need.
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